PORTFOLIO
PORTFOLIO
FEATURED PROJECTS
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FEATURED PROJECTS //
TONNES
CLIENT:
TONNES is a London-based fashion label focused on heavy, durable garments. No gimmicks, no fake sustainability and proudly made in London.
Mascot wordmark
neck label
'Bagman' mascotTONNES wanted the mascot to connote weight, heavy lifting, graft, with a splash of up-to-no-good, wrapped in a style that feels nostalgic like the comics of the 70’s.
Jean Jacron mockupThe ‘Bagman’ mascot introduces intrigue and mystery to the TONNES brand. What is he up to? What's in the bags? Clothes, tonnes of them.
Varsity style TONNES FREIGHT t-shirt design & mockupTHE BRIEF:
Work closely with the team at TONNES on a full rebrand. Create deliverables that build a narrative and cohesion across future TONNES clothing and marketing material.
These deliverables include
Creation of an illustrated brand mascot, mascot-integrated wordmark and graphics for garments.
Problems this
project aimed to solve
What is TONNES? The lack of previous narrative, world-building and brand identifiable iconography leads to a confused potential consumer.
The goal was to show, not tell.
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Cover Art
OOH Poster
Motion graphic visualiser
Clips from Music VideoChristian Island X KIZ!
CLIENT:
Musicians emerging from London’s underground scene, KIZ! & Christian Island blend sharp lyricism with atmospheric and electronic influences.
THE BRIEF:
Direct and produce a visual media campaign for the collaborating artists’ latest single release, titled ‘Breathe’. The intention is to build a cohesive visual identity, executed through photo shoots, cover art, motion graphics and a music video
Press Shots